Rhetorical Appeals
Logos is the use of logical ideas to appeal to the audience.
Pathos is an appeal to the audience's emotions.
Ethos describes the guiding tenets that characterize a community, nation, or ideology; it may also appeal to the author's credibility. It is an appeal based on the character of the speaker.
Check out this video from Shmoop for more help on how to identify appeals to ethos, pathos and logos!
Now, try on your own! Decide which of these advertisements is appealing to ethos, pathos and logos, and then click on each to see if you are correct!
Craving more?? Here is a link to a super-cool site that teaches RHETORIC through Super Bowl Commercials! Have fun!